Cavern City Tours

The story so far...

Incorporated in 1983 with aim of creating tour Beatle packages for fans around the world.

1985 expanded tours into the sporting world.

1984 saw the start of an 11 day festival celebrating the music of the Beatles which incorporated London and Liverpool.

1990 official ticket agents for the sale of Paul McCartney concerts.

1991 operated a daily bus service of Beatles tours around the City of Liverpool.

1991 acquired the Cavern Club, Mathew Street.

1993 the first Mathew Street Festival was held attracting over 20,000 people into Mathew Street for 7 hours of free music from 65 bands from around the world.

1994 saw opening of the Cavern Pub and creation of Cavern Records.

1994 voted Merseyside Tour Operator of the Year.

1994 company Directors Bill Heckle and Dave Jones were presented with the Whitbread/Liverpool Echo Special Award for their services to Liverpool’s Tourism Industry. The winner of this award the previous year was Sir Paul McCartney.

Continuously growing and developing every area of the business during the last decade which has resulted in:

An annual International week long Beatles Festival being held in the City of Liverpool.

An annual Mathew Street Festival that now includes 6 large outdoor stages, over 40 indoor venues and attracts in the region of 350,000 people to the City in one weekend.

The concept and design of a Beatle Theme Hotel was born and created by Directors Bill Heckle and Dave Jones which subsequently resulted in the opening of the Hard Days Night Hotel in 2008.

Daily scheduled Beatles tours operating 364 days a year.

A thriving scene in the Cavern Club and Cavern Pub with live music 7 days a week and attracting some of the biggest names in the music industry.

The creation of The Cavern Rock School, a Saturday programme for aspiring young musicians.

A 50th anniversary of the Cavern triple CD being released by EMI.

The umbrella group of Cavern City Tours continues to develop and branch out into new areas, placing itself in the epicentre of Beatles tourism in the world.


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